To join 'Big Bazaar Profit Club', a customer has to pay Rs 10,000, after which he can shop for Rs 1,000 a month for 12 months.
'Big Bazaar Profit Club' hopes to build loyalty amongst customers and get better prices from suppliers. Can it succeed?
With Big Bazaar Direct, the company franchisees will visit customers to take orders and the products would be delivered in three to seven days.
Dahiya's first internet-based venture to sell insurance failed, but he was convinced digital was the future